Kovshun, N. E. та Savina, N. B. та Malanchuk, L. О. та Radko, A. О. (2020) MARKETING INNOVATION IN THE MANUFACTURING OF STONE-GRINDING PRODUCTS. Resource-saving technologies of raw-material base development in mineral mining and processing. с. 158-173.

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Title in English

MARKETING INNOVATION IN THE MANUFACTURING OF STONE-GRINDING PRODUCTS

English abstract

The introduction of innovative technologies in the extraction of basalt helps to increase the efficiency of the mining enterprise. Volyn Basalt has its own features in terms of blockage and fracture. Studies of basaltic outcrops in the conditions of the Rafalovsky and Berestovetsky quarries showed their high fissure, clearly expressed separately, limited by vertical and horizontal fissures. Such characteristics affect the technology of stone extraction and processing. The physical, mechanical and chemi-cal properties of the basalts of Private Joint Stock Company (PJSC) "Rafalovsky Quarry" allow it to be used for the organization of production of types of products. It is advisable to organize the production of stone, which will allow you to make a cloth of super-thin basalt fiber. The economic substantiation of the effectiveness of such an innovation was carried out on the example of the enterprise of PJSC "Rafalovsky Quarry" on the basis of traditional methods of project analysis. In order to ensure the successful functioning of the enterprise in the production of new products, it is nec-essary to create a marketing service, as an important component of the structure of the enterprise.

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