Marshalok, Mykhailo та Melnyk, Alona та Vasiuta, Viktoriia та Yatsenko, Volodymyr та Saienko, Volodymyr (2021) COMPETITIVE ADVANTAGES OF SMALL BUSINESS. AD ALTA: Journal of interdisciplinary research (11(2)). с. 60-65.

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Title in English

COMPETITIVE ADVANTAGES OF SMALL BUSINESS

English abstract

The article is devoted to studying the competitive advantages of small businesses in low- and middle-income countries. The study's main purpose is to identify critical factors that allow small businesses to occupy a significant market share and work alongside large companies. The relevance of the research is formed by several specific small business problems in low- and middle-income countries, which are absent in high-income countries. The study analyzed a significant amount of scientific and statistical literature, which identified key problems facing small businesses. At the same time, a table of competitive advantages of small businesses has been developed, which in general can be classified by price and non-price factors.

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