COMPETITIVE ADVANTAGES OF SMALL BUSINESS

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Marshalok, Mykhailo and Melnyk, Alona and Vasiuta, Viktoriia and Yatsenko, Volodymyr and Saienko, Volodymyr (2021) COMPETITIVE ADVANTAGES OF SMALL BUSINESS. AD ALTA: Journal of interdisciplinary research (11(2)). pp. 60-65.

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COMPETITIVE ADVANTAGES OF SMALL BUSINESS

English abstract

The article is devoted to studying the competitive advantages of small businesses in low- and middle-income countries. The study's main purpose is to identify critical factors that allow small businesses to occupy a significant market share and work alongside large companies. The relevance of the research is formed by several specific small business problems in low- and middle-income countries, which are absent in high-income countries. The study analyzed a significant amount of scientific and statistical literature, which identified key problems facing small businesses. At the same time, a table of competitive advantages of small businesses has been developed, which in general can be classified by price and non-price factors.

Item Type: Article
Uncontrolled Keywords: competitive advantages, small business, low and middle-income countries
Бібліографічний опис: Competitive advantages of small business / M. Marshalok, A. Melnyk, V. Vasiuta [etc.] // AD ALTA: Journal of interdisciplinary research. - 2021. - Vol. 11, Issue 2, Special Issue XXII. - P. 60-65.
Subjects: За напрямами > Усі спеціальності
Depositing User: С. В. Бойчук
Date Deposited: 13 Dec 2021 13:55
Last Modified: 13 Dec 2021 13:55
URI: http://ep3.nuwm.edu.ua/id/eprint/22264

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