Олійник, Олена Олександрівна та Oliinyk, O. O. (2022) РОЛЬ БІЗНЕС-МОДЕЛЕЙ В ЗАБЕЗПЕЧЕННІ СТІЙКОСТІ БІЗНЕС-СЕРЕДОВИЩА КРАЇНИ. Вісник Національного університету водного господарства та природокористування (3(99)). с. 139-146.

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Анотація

В статті досліджено сутність поняття «бізнес-модель». За результатами кореляційно-регресійного аналізу підтверджено високу значимість ІКТ та створені за їх допомогою бізнес-моделі на забезпечення стійкості бізнес-середовища країни.

Title in English

ROLE OF BUSINESS MODELS IN ENSURING THE RESILIENCE OF THE COUNTRY'S BUSINESS ENVIRONMENT

English abstract

The article examines the essence of the concept of «business model». The main elements of the business model, thanks to which organizations achieve success, have been identified. It has been proven that business models are fundamentally related to technological innovation in general and digital innovation in particular. The cumulative effect of the use of information technologies, mobile devices and sensors, cloud computing and Big Data technologies will significantly improve the structure of future business models. In order to determine the impact of business models on the resilience of the country's business environment, methods of correlation analysis and economic-mathematical modelling were used. The indicator «Creation of ICT and organizational model» in the Global Innovation Index was chosen as an independent variable. As a dependent variable, the Global Resilience Index was chosen as the only tool that provides an opportunity to understand the sustainability of the business environment of almost 130 countries around the world. Stakeholders can use the Global Resilience Index to obtain information to help make responsible strategic decisions about a country's vulnerability to disruptive events and its ability to recover quickly. The relationship between the investigated indicators is close and direct, because the pairwise correlation coefficient is 0.9038 and is statistically significant. The economic-mathematical model has the form y=18.671+0.9662x and is statistically significant. The value of the coefficient of determination approaches 1 (R2=0.8169). It has been proven that the formation and implementation of business models using information technologies is an important determinant of the resilience of the country's business environment.

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