COMPETITIVENESS OF HIGHER EDUCATION IN THE PROCESS OF EUROPEAN INTEGRATION OF UKRAINE

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Lopushynskyi, I. та Hryvnak, B. та Kovalska, N. та Kushniriuk, V. та Ostapiak, V. (2023) COMPETITIVENESS OF HIGHER EDUCATION IN THE PROCESS OF EUROPEAN INTEGRATION OF UKRAINE. AD ALTA: Journal of interdisciplinary research (13(2)). с. 24-31.

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English abstract

The modern higher education market poses the task for universities to ensure a strong competitive position. The relevance of the presented study is determined by the objective need for a theoretical understanding of the essence of global competitiveness of universities and the factors determining its formation, as well as a comprehensive analysis of state scientific and educational policy designed to increase the competitive potential of higher education in Ukraine in the context of European integration. The possibilities of using strategic marketing tools to assess the competitiveness of universities in the labor market and within the framework of the triple helix model, as well as assessing the attractiveness of universities for applicants are outlined.

Тип елементу : Стаття
Ключові слова: higher education; competitiveness; attractiveness; strategic position
Бібліографічний опис: Competitiveness Of Higher Education In The Process Of European Integration Of Ukraine / I. Lopushynskyi, B. Hryvnak, N. Kovalska [etc.] // Ad Alta: Journal of interdisciplinary research. - 2023/ - 13(2), XXXVIII. - РP. 24-31. - citation index ESCI in Web of Science (Thomson Reuters).
Тематики: За напрямами > Усі спеціальності
Користувач, що депонує: С. Й. Гипчинська
Дата внесення: 21 Груд 2023 11:23
Останні зміни: 21 Груд 2023 11:23
URI: http://ep3.nuwm.edu.ua/id/eprint/28471
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Завантажень

Завантажень за місяць протягом останнього року