Ляхович, О. О. та Терещенко, В. Є. та Кречко, М. Ю. та Liakhovych, O. O. та Tereshchenko, V. Ye. та Krechko, M. Yu. (2024) ХАРАКТЕРИСТИКА ЗАГРОЗ ТА МОЖЛИВОСТЕЙ У КОНТЕКСТІ ТРАНСПАРЕНТНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ УКРАЇНИ. Вісник Національного університету водного господарства та природокористування (4(108)). с. 93-104.

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Анотація

У статті висвітлено особливості транспарентної діяльності підприємств. Представлено аналіз тенденцій розвитку корпоративної транспарентності в Україні. Встановлено, що найвищий рівень прозорості притаманний для компаній головних управлінь (так званих хед-офісів), фінансової сфери, постачання електроенергії, телекомунікацій та транспорту. Проаналізовано можливості та загрози транспарентної діяльності.

Title in English

CHARACTERISTICS OF THREATS AND OPPORTUNITIES IN THE CONTEXT OF TRANSPARENT ACTIVITIES OF UKRAINIAN ENTERPRISES

English abstract

The article highlights the features of transparent activity of enterprises. An analysis of trends in the development of corporate transparency in Ukraine is presented. Based on the results of the analysis, it was found that in the conditions of the digital economy, the issue of transparent activities of enterprises is becoming more and more relevant. Today, the domestic market is not yet transparent enough. Due to the insufficient development of transparent activities in Ukraine and a fairly significant share of the shadow sector, the reliability of industry and market indicators is often low. This information is inaccessible not only to competitors, but also to investors and consumers. Therefore, enterprises that work non-transparently can observe a decrease in activity in their activities. It has been established that the highest level of transparency in Ukraine is inherent in companies of head departments (so-called head offices), finance, electricity supply, telecommunications and transport. The opportunities and threats of transparent activities are analyzed. It has been established that the transparency of a company is a controversial process. On the one hand, transparency must show its competitive advantages in order to make investments attractive. On the other hand, information in the public domain can be of interest to competitors and be used for their own purposes, such as adhering to a strategy, launching similar products and gaining an advantage in the market, creating a competitive weakness of the organization. The main opportunities for transparency include: attracting investments, increasing the number of customers, reducing risks, attracting talented personnel, increasing productivity, improving the company’s reputation, entering new markets, and threats: disclosure of confidential information, openness to competitors and increasing costs to ensure transparency. It has been established that the introduction of a securityoriented approach based on determining the boundaries of transparency will allow to realize new opportunities and minimize threats, which in turn will provide a positive impact on the level of financial security of the enterprise.

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