Lopushynskyi, I. and Hryvnak, B. and Kovalska, N. and Kushniriuk, V. and Ostapiak, V. (2023) COMPETITIVENESS OF HIGHER EDUCATION IN THE PROCESS OF EUROPEAN INTEGRATION OF UKRAINE. AD ALTA: Journal of interdisciplinary research (13(2)). pp. 24-31.

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English abstract

The modern higher education market poses the task for universities to ensure a strong competitive position. The relevance of the presented study is determined by the objective need for a theoretical understanding of the essence of global competitiveness of universities and the factors determining its formation, as well as a comprehensive analysis of state scientific and educational policy designed to increase the competitive potential of higher education in Ukraine in the context of European integration. The possibilities of using strategic marketing tools to assess the competitiveness of universities in the labor market and within the framework of the triple helix model, as well as assessing the attractiveness of universities for applicants are outlined.

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