Гарнага, О. М. та Harnaha, О. М. (2020) ІНФОРМАЦІЙНІ СИСТЕМИ В КОМЕРЦІЙНІЙ ДІЯЛЬНОСТІ ТА КРИТЕРІЇ ОЦІНКИ ЇХ ЕФЕКТИВНОСТІ. Вісник Національного університету водного господарства та природокористування (3(91)). с. 47-56.

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Анотація

У статті розглянуто інформаційні системи в комерційній діяльності. Доведено, що в конкурентних ринкових умовах впровадження та використання інформаційних технологій стає суттєвим фактором успішної комерційно-виробничої діяльності. При цьому важливо визначити ефективність використання інформаційних систем та їх компонент. Для цього необхідно виділити набір відповідних критеріїв, застосувати адекватні засоби й моделі їх порівняння та аналізу, зокрема запропоновано використання методів багатокритеріального оцінювання.

Title in English

INFORMATION SYSTEMS IN COMMERCIAL ACTIVITY AND CRITERIA FOR EVALUATING THEIR EFFICIENCY

English abstract

The article considers information systems in commercial activity. It is proved that in competitive market conditions the introduction and use of information technology becomes an essential factor of successful commercial and production activities. It is important to determine the effectiveness of information systems and their components. To do this, it is necessary to identify a set of appropriate criteria, apply adequate tools and models for their comparison and analysis. In particular, the use of multicriteria evaluation methods is proposed. The problem of evaluating the effectiveness of implementation and use of information systems to improve the commercial activity of enterprises is considered. It is established that the effective use of modern information systems for support, support and model business processes is becoming one of the decisive competitive advantages in today’s market conditions. But the lack of reliable statistical information, significant uncertainties and ambiguities in the indirect determination of the cumulative economic effect of the implementation of information systems make the use of classical expert and probabilistic methods difficult, and sometimes simply impossible. In such conditions, the most appropriate is the use of methods of multicriteria analysis. When using the fuzzy-multiple approach to the definition of integrated efficiency, it is advisable to structure the expected results into several groups. One of them includes direct economic results that are well calculated and measured (expenditures, profits and the like). Another is more complex financial effects, which are difficult to directly, directly measure and fix (for example, changes in the value of shares, fixed assets of the company, various risk components). The information components should be singled out. Finally, there are socially-oriented results that affect both the staff of the enterprise and the environment (customers, customers, competitors, retail customers). It is noted that in any case the definition of a specific set, evaluation of criteria, construction of rules of fuzzy inference should be based on expert assessments taking into account the competence of experts, their representativeness, specifics of the subject area (industry and direction of development, implementation, use of information system).

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